Japanese Skincare Brands: Drugstore to Department Store
Updated November 1, 2026
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Quick answer: Well-known Japanese drugstore skincare brands include Hada Labo (Rohto), Bioré (Kao), Curél (Kao), Melano CC (Rohto) and Skin Aqua (Rohto). Prestige brands include Shiseido, SK-II, Clé de Peau Beauté and Kosé's Sekkisei line.
Many of Japan's biggest beauty brands are owned by a handful of companies: Shiseido, Kao, Kosé, Rohto and others.
Drugstore staples
| Brand | Parent company | Known for |
|---|---|---|
| Hada Labo | Rohto | Hyaluronic acid hydrating lotions |
| Bioré | Kao | UV Aqua Rich sunscreens, cleansers |
| Curél | Kao | Products for dry, sensitive skin |
| Skin Aqua | Rohto | Sunscreens |
| Melano CC | Rohto | Vitamin C products |
Prestige brands
| Brand | Parent company |
|---|---|
| Shiseido | Shiseido |
| Clé de Peau Beauté | Shiseido |
| SK-II | Procter & Gamble |
| Sekkisei | Kosé |
Shop brands
- Hada Labo
Hydrating lotions. - Bioré UV
Japanese sunscreens. - Curél
Sensitive-skin care.
We link to Amazon search results so you can compare current listings, prices and reviews yourself. We have not tested these products.
This guide is general information, not medical advice. If you have a skin condition, sensitive skin or a reaction to a product, talk to a board-certified dermatologist.
Frequently asked questions
Is SK-II a Japanese brand?
SK-II was developed in Japan and is owned by Procter & Gamble.
Sources
Related guides
- Japanese Sunscreen: Why It's Popular and How to Choose One
- PA Rating on Sunscreen: PA+ to PA++++ Explained
- Japanese Skin Care Routine: The Steps, in Order
- Japanese Cleansing Oil: How to Use It (and Who It's For)
- Japanese Skincare to Buy in Japan: A Drugstore Shopping Guide
- Japanese Toner (Lotion): What It Is and How to Apply It