Japanese Face Wash: Foams, Powders and How to Choose by Skin Type

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Updated November 2, 2026

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Quick answer: Japanese face washes are usually the second step of a double cleanse, after a cleansing oil. The main types are rich foaming cleansers you whip into a lather, enzyme powder washes that turn into foam with water, and milder gel or low-foam cleansers. Oily skin often likes a foam; dry or sensitive skin usually does better with a gentle, low-foam cleanser.

Drugstores in Japan sell a huge range of face washes. Here's how the main types differ so you can pick one that suits your skin.

Types of Japanese face wash

Type	What it is	Often suits
Foaming cleanser (tube)	A cream that whips into a thick lather with water, often with a foaming net	Normal to oily skin
Enzyme powder wash	Single-use powder that foams with water; enzymes help loosen dead skin and sebum	Oily skin, rough texture; use a few times a week if your skin is sensitive
Gel or low-foam cleanser	Mild formula with little lather	Dry or sensitive skin

Choosing by skin type

Oily or acne-prone: a foaming cleanser is fine, but avoid scrubbing. The American Academy of Dermatology suggests gentle, non-abrasive products for acne-prone skin. Dry: choose a low-foam formula and follow with a toner (called lotion in Japan); see our Japanese toner guide. Sensitive: start with a fragrance-free, low-foam cleanser and patch test anything new.

How to use it

Wet your face with lukewarm water, lather a small amount in your hands or a foaming net, massage gently with your fingertips, rinse well and pat dry. The AAD recommends washing with a gentle cleanser and lukewarm water and avoiding rough scrubbing. If you wear sunscreen or makeup, start with a cleansing oil first.

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Japanese foaming face wash
Whipped-foam cleanser, the classic second cleanse.
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Enzyme powder face wash
Single-dose powder cleanser.
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Foaming net
Helps whip a dense lather from a small amount.
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We link to Amazon search results so you can compare current listings, prices and reviews yourself. We have not tested these products.

This is general skin care information, not medical advice. If you have a skin condition, talk to a dermatologist.

Frequently asked questions

What is the most popular Japanese face wash?

Whipped foaming cleansers sold in tubes are some of the best-known Japanese face washes, and enzyme powder washes are popular too. Choose by your skin type rather than popularity.

Do I need a cleansing oil and a face wash?

Only if you wear sunscreen or makeup and want to double cleanse. Otherwise one gentle face wash is enough for most people.

Are Japanese face washes good for acne?

Some are, but no face wash alone treats acne. Use a gentle formula, don't scrub, and see a dermatologist for persistent acne.